Here’s An Opinion On:
Submitted by: Claire Warrington
In the super fast exploding markets we live in, every media solution must be used effectively with maximum impact and in the quickest possible time in order to get the benefit. This makes digital signage ideal for such marketing applications.
It’s about targeting people everywhere outside their homes in places where they have time to wait and watch interesting presentations which display dynamic promotional activities that deliver a definite message about a product in the most extended and effective manner. Digital signage in retail can be used everywhere: in waiting places in airports, train stations or metro and bus stops where people can watch the dynamic presentations that display targeted products and whatever message you want to deliver either to motivate people to buy something or to let them know about something new.
Using digital signage in retail has become a very good method nowadays for all types of companies to reach their targeted group of customers in their everyday area not only through watching TV in their own homes but everywhere in public and this can be done by using a network of digital displays that are controlled electronically through using computers.
Digital signage has also become a part of the retail market through helping in point sale, supermarkets, quick service restaurants, in- store TV and shopping malls. It enables them to attract targeted customers by a group of attractive advertising for what they trying to sell them. It has become an art of selling through getting into the head of customer using two senses seeing and hearing that makes them very interested in what you are offering to sell .
Retailers can use the aid of digital signage in their shops and stores where they have their targeted customers under their control through showing them a dynamic advertising in an interesting and up-to-date way. In this way they can show them what they offer to sell or about their services.
Many benefits will come from using digital signage in retail including the improvement of customer service by helping the customer to locate their needs in the store in an easy way without having to ask some salespersons. The digital signage is also very attractive especially when using the coloured graphics and pictures that attract more customers to see what you are offering. On the other hand, it helps in decreasing the in-store operation costs by decreasing the need for printed materials and TV advertising which is too expensive for a retailer to afford. Moreover, giving the customers simple directions in the way they can help themselves without repeated questions to the salesperson is another benefit for using such a method in sales. One can do with fewer salespersons and save on labour costs.
Since digital signage s are the future, a number of companies have got into the act and now hire out complete systems and also undertake content development as well as deployment and management of the entire system, including its maintenance.
About the Author: Resus offer forward thinking advertising solutions in the Digital Signage market Place.
resusdigitalsignage.com
Source:
isnare.com
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