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Hedge Fund PR: An Attractive and Cost-Efficient Marketing Tool

by

Kevin Waddel

The goal of any public relations endeavor should be to encourage some form of commercial persuasion – buy a product, vote for a candidate or some piece of legislation, view my organization in a more favorable light, etc. The aim for hedge fund PR is no different Attract clients.

Hedge fund PR can be a great way to attract new investors, something that can result from simply being more accessible to the media. Fund managers can offer the media valuable information and insights on the state of the market. Via a hedge fund PR campaign, they can also establish themselves as leaders in their fields by speaking at conferences, submitting articles to newspapers or trade publications, and doing other things to make themselves more visible to people in their field.

If hedge fund managers are naturally good speakers and writers, clear communicators and are reasonably media savvy, fantastic they can take on some their own hedge fund PR efforts themselves, if they so choose. However, hiring a hedge fund PR consultant is a good option for those a little less sure how to deal with the media, public opinion and federal regulation. A PR consultant, particularly a hedge fund PR pro, can easily become a business partner and assist the manager in achieving his goals.

If the goal is to grow, a hedge fund PR pro can be a valuable ally. The consultant can increase exposure in a way that translates into greater awareness, particularly within the minds of a highly desirable target audience such as high net worth individuals.

If the manager is in inexperienced in dealing with the media, a hedge fund PR consultant can act as a spokesperson, or train the manager to help him or her feel more comfortable interacting with the media. Media training can go a long way toward ensuring that message intended is the message conveyed.

For example, hedge fund PR consultants can help solidify a reputation, as well as protect it in times of trouble. Crisis management may well be reason enough to hire a hedge fund PR consultant. He or she can also help identify and prioritize stakeholder groups, which is helpful when drafting messages and targeting them at the proper audiences.

Of course, anyone considering ramping up hedge fund PR efforts should consult with a lawyer to be sure all applicable laws and rules are being followed.

Kevin Waddel is a free lance writer. To get more information about Public relations, Public Relations New York, New York city public relations,

Hedge Fund PR

, PR, NYC Public Relations Firms, Financial Services Relations in New York visit

makovsky.com

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