- Here’s An Opinion On:
- Komatsu Excavator Pins And Bushings
By Vincent Rogers
Great packaging isn’t just about being functional, it is key to gaining consumer attention. People hunting down certain cosmetic goods tend to browse shelves of the same kinds of products offering similar results. So what will make yours stand out?
What you need is a distinctive style based around unique packaging. It has to reflect the product and your company whilst also being able to catch the attention of passing consumers. If you don’t get seen on the shelves, you won’t be found in people’s baskets. Therefore ensure that your product is visually appealing as well as being effective in its function is vital.
Of course talking about designing cosmetic packaging and actually doing it are two very separate things. Each brand has its own identity and you need to ensure that there is continuation right across the range. This helps to ensure long-term recognition as well as helping individual items to stand out.
As stated at the outset, you can’t sacrifice functionality for pure style. While the eye-catching designs will invariably turn heads, you don’t want to have a product that is almost unusable.
Similarly you can employ packaging that is going to significantly raise the overall cost of developing your cosmetics. You have to pay for added extravagance usually, with that additional outlay either coming out of your profit margin or being added the sale price. Either way, it doesn’t bode well for the product in question.
The reason why packaging helps products to stand out is primarily down to shopper psychology. We associate certain colours with particular ranges. We are attracted to things that are new or different, encouraging us to investigate further. But we are also often creatures of habit, looking for the same or similar products each time we shop.
Of course price can be a defining factor as can your reputation, but for that instant impact it is the packaging that will help you stand out. Labels, shape, colour and everything else combine to give you a presence. Whether that presence is successful or not is largely dependent on first impressions.
You can’t always guarantee to most prominent placement on shelves either, so turning heads at shin height isn’t going to be easy. Your best option is to employ a company to design your packaging who themselves have a reputation for success. If they have a long list of clients who have already achieved great things, even in different sectors, you can allow them to get working on your range with some confidence.
Of course cosmetic packaging designers aren’t in great supply. But those who have worked within the industry often do so with huge success. They have the knowledge and experience to know exactly what consumers are looking for and will also ensure that any brand identifiers are carried through.
The divide between success and failure in any commercial industry is often very fine. Nowhere is this more true than cosmetics though. Consumers know what they’re looking for and have specific expectations from the products and their packaging.
If you are able to create cosmetic packaging that leaves your competitors in the shade, your chances of attracting undecided shoppers are greatly improved. Stand out and be successful or blend into the background and face the consequences. It might not seem like the biggest priority, but consumers are a fickle bunch and you have to make sure you’re speaking their language.
About the Author: Vincent Rogers is a freelance writer who represents a number of UK businesses. For standout
Cosmetic packaging
, he recommends RPC Group, one of the UK’s leading plastic packaging suppliers.
Source:
isnare.com
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